Cloutware

I'm Vedika Deshpande, a third-year Computer Science student at University Jaipur, and the creator of Cloutware.

I noticed that brands especially startups and creators spend large budgets on advertising, and yet continuously fail because their campaigns feel disconnected. Advertising is a crucial and a costly step in any brand's journey, yet most tools rely on guesswork, outdated trends, or generic templates that don't bring real engagement.

This didn't feel right to me. Technology should do better. It should understand not just data, but human behavior: what people are watching, listening to, and consuming in today's world.

I've always been passionate about building things that enhance the human experience. I asked: What if brands could stop guessing and start knowing what's culturally relevant, who it resonates with, and how to act on it?

With Cloutware, I want to give every brand no matter how small a better shot at being seen, heard, and remembered.